Blogging for Laywers 102: More Secrets
56If you read our last post, then you are on the right track and ready for more. Blogging can be an incredible tool for small or medium sized law firms to reach new clients, but only if it is done correctly. Don’t get caught up in the big pond competing for the attention of thousands. Instead, find your niche, master it and stand out in a smaller pond.
Part 1 aught you to identify your audience, how to educate and entertain your audience, and the benefits of syndicating. Below is the next sequence of tips we keep up our sleeve for our clients.
Analyze your Web Traffic
With free user friendly programs like Google Analytics and Bitly, you can begin to monitor the patterns, trends, etc. of your blog posts. With features like Traffic Sources that indicate where your traffic is coming from (i.e. Twitter, LinkedIn, Google searches, etc.) you’ll be able to determine which syndicated websites are the most beneficial and which ones you can ditch. Another fantastic feature is Content Analysis, this will tell you which content is seeing the highest traffic. This will allow you to distinguish which blog is the most viewed on your website and/or within your blog page. Knowing this information allows you to blog on a similar topic and/or extend on your previous blog, responding to a known demand.
Engage in Community
Our friends at Fuzed Marketing have convinced us that linking your blog to another blog can be highly beneficial. By hyper-linking keywords, authors, websites, blog posts, etc. you can connect your blog to another. Often this will attract their readers to engage in your blog via a common interest. In addition, this allows you as a blog author to engage with another blogging colleague (potentially another attorney or law firm) creating the early foundation for attorney referrals and attorney referral fees. If you use a web traffic tool, (as suggested above), you will start to see some response shout-outs from other blogs. If you are not using a webs traffic tool, then simply sign up for Google Alerts and receive an email in your inbox every time your key words are published online. This is a great way to monitor what is being said online about your company.
Use a Guest Blogger
Generally, lawyers and attorneys make the mistake of only using guest bloggers as a stand-in when they are away on vacation. Though it is a logical and beneficial reason, guest bloggers can offer a number of additional benefits outside of that substitution. There are several classifications of guest bloggers. There are the typical Influence Guest Bloggers who have an established expertise; such as an internet celebrity within your field. These ‘Influencers’ can be used to promote your blog for you to their readers. They can link communities and bring great exposure to your site. They might have thousands of social media fans following their every move.
But here is what most lawyers and attorneys are missing. Your guest blogger doesn’t have to be another attorney, legal field expert, etc. If you are a current client of ours or are currently using reThink’s Recruiting and Hiring Procedure suggestions – then you have one incredible team of paralegals, support staff, and attorneys. Ask one of your remarkable employees to be a guest blogger. Turning the pen over to one of your awesome paralegals might prove to be a hidden resource. We are betting your blogging audience will value their insight and will demand more from this gem of an author. Remember, guest bloggers don’t have to be experienced bloggers (sure, it helps) but the only necessity is that they can offer influence and insight to your blog.
Practicing these additional blogging tips will enhance the content of your blog and increase the number of your recurring readers. Stay consistent in publishing and stay relative to your niche.
If you would like to be a guest blogger on our blog, please contact our office for further information.
